Following the exclusive revival with Aimé Leon Dore back in June, Boston-based stalwart Bodega is now releasing the archival New Balance 850 later this week. To celebrate the staple, the retailer has spotlighted the 1996 silhouette in an editorial photoshoot and video.The New Balance 850 marked a new step for the footwear company as it tried to tap into a new audience. As the '90s approached, New Balance realized it was becoming increasingly aligned to "the auspices of MIT, not MTV," as one adv...
Following the exclusive revival with Aimé Leon Dore back in June, Boston-based stalwart Bodega is now releasing the archival New Balance 850 later this week. To celebrate the staple, the retailer has spotlighted the 1996 silhouette in an editorial photoshoot and video.The New Balance 850 marked a new step for the footwear company as it tried to tap into a new audience. As the '90s approached, New Balance realized it was becoming increasingly aligned to "the auspices of MIT, not MTV," as one adv...
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