Last week, adidas Originals gave consumers a taste of the future with a pop-up event in New York's Lower East Side, celebrating the release of three new Ozweego colorways. The event invited attendees to join the brand in the year 2048 to explore the influence of the overstated and chunky silhouette 50 years after its launch.For the activation, adidas imagined how the Ozweego would be interpreted decades from now -- from the way it's styled to the way it's shopped. The concept was informed by the...
Last week, adidas Originals gave consumers a taste of the future with a pop-up event in New York's Lower East Side, celebrating the release of three new Ozweego colorways. The event invited attendees to join the brand in the year 2048 to explore the influence of the overstated and chunky silhouette 50 years after its launch.For the activation, adidas imagined how the Ozweego would be interpreted decades from now -- from the way it's styled to the way it's shopped. The concept was informed by the...
Share this Article
Recommended