A Look Inside PUMA's 18,000 Square Foot Fifth Avenue Flagship Store

Tomorrow, PUMA will open the doors to its first North American flagship store, located at 609 Fifth Avenue in New York City. The 18,000 square foot space occupies two floors and will feature immersive brand experiences including a customization studio and "sports engagement zones," which will include playable NBA 2K and Formula-1 displays.One of the space's highlights is a PUMA x YOU studio, which will offer customers extensive customization experiences for their purchases. Participants will be ...