OAMC x adidas Taps Dev Hynes for Latest Campaign

Parisian label OAMC has joined adidas to reimagine three of the brand's iconic silhouettes with a campaign featuring Dev Hynes, better known as Blood Orange. First shown during Paris Fashion Week, the collection showcases unexpected variations of classic adidas designs.OAMC's creative director, Luke Meier, drew inspiration from the '90s grunge scene of the Pacific Northwest to merge clean precision with gritty aesthetics. Meier explains how the collection's inspiration was directly personal: "It...