Hypebeast -
19 Sep 2019 21:25
PUMA has worked with a roster of esteemed collaborators over the years, and now the brand is giving fans a peek into the behind-the-scenes process of some of its storied partnerships. Dubbed Behind The Collab, the new YouTube and IGTV series has kicked off with a trailer featuring designer Rhuigi Villaseñor of RHUDE, which recently released an expansive Fall/Winter 2019 collection with the sportswear brand.The clip follows Villaseñor as he checks off some of his everyday tasks, whether speakin...
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