This Survey Ranks the Most Relevant US Brands of 2019

Prophet's 2019 Brand Relevance Index recently surveyed 13,500 US consumers to discover what the most relevant brands are. The survey measured relevance based on four categories: Customer Obsessed, Distinctively Inspired, Ruthlessly Pragmatic and Pervasively Innovative. 225 brands in 27 categories were included in the survey, but tech companies reigned supreme in terms of overall ranking. Apple came in on top for the fifth time in a row, thanks to its design-forward approach to tech and its servi...