Moose Knuckles' Latest Campaign Explores the Lore of the Seven Deadly Sins

Coming off the heels of its campaign with the enigmatic Dennis Rodman, Canadian outerwear purveyor Moose Knuckles debuts "Seven Deadly Sins." Kristen Noel Crawley, a multi-hyphenate entrepreneur, fronts the visuals, which further push the label's flirtation with occult themes.The famous vices once proclaimed by Pope Gregory I in the sixth century -- pride, wrath, envy, indolence, gourmand, greed and lust -- are reimagined for modern day. The surreal imagery, captured by photographer Vijat M, sho...