New Balance Recruits Unmade for Customizable 111 Knit Sneaker

New Balance has tapped global fashion tech company Unmade for the launch of a customizable knitted shoe, the 111 Knit. Combining New Balance's manufacturing heritage with Unmade's innovative digital technology, the brands have created a new customization experience that allows customers to create a one-of-a-kind-sneaker. This is the first time any technology has been able to create "the millimeter accuracy necessary for footwear production."For an entirely bespoke product, the customization proc...