Last year, Nike launched the first of its "Live" concept stores in LA. The pilot brick-and-mortar shop's inventory is curated using data from NikePlus users in the area, creating a more personal shopping experience for locals. In an effort to continue its exploration into data-driven retail (a conceit that forthcoming CEO John Donahoe is expected to develop further), Nike has recently announced two new Live store launches in Long Beach and Tokyo.After paying close attention to the Melrose locati...
Last year, Nike launched the first of its "Live" concept stores in LA. The pilot brick-and-mortar shop's inventory is curated using data from NikePlus users in the area, creating a more personal shopping experience for locals. In an effort to continue its exploration into data-driven retail (a conceit that forthcoming CEO John Donahoe is expected to develop further), Nike has recently announced two new Live store launches in Long Beach and Tokyo.After paying close attention to the Melrose locati...
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