Tommy Hilfiger is partnering with New York-based vintage retailer Procell for a selection of vintage pieces. The collection will launch at Tommy Jeans Platform, the brand's destination pop-up shop that connects the community and celebrates pop culture through fashion, art and music. Its latest partnership with Procell emphasizes the brand's new retail strategy, which focuses on offering a "personalized approach to shopping that actively meets NextGen consumers where they are."Procell has collect...
Tommy Hilfiger is partnering with New York-based vintage retailer Procell for a selection of vintage pieces. The collection will launch at Tommy Jeans Platform, the brand's destination pop-up shop that connects the community and celebrates pop culture through fashion, art and music. Its latest partnership with Procell emphasizes the brand's new retail strategy, which focuses on offering a "personalized approach to shopping that actively meets NextGen consumers where they are."Procell has collect...
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