New Balance Crafts a Sustainable Sneaker Using Surplus Materials

In July of 2018, footwear brand New Balance created the Test Run Program, an initiative dedicated to testing unique and innovative ideas by challenging the conventional creative process. Now, one year down the line, the company has finally unveiled the fruit of its labor: a sustainability-minded limited edition sneaker dubbed PRJ 3.0.With the new model, New Balance designers were tasked with taking an existing midsole and creating a performance sneaker around it using only surplus materials to r...