HYT Drops Limited-Edition High-Vis SOONOW Timepiece Collection

Avant-garde watchmaker HYT, once again, evades typical design principals of watchmaking with its new, limited-edition SOONOW collection. Beyond its atypical and distinct presentation, featuring a neon skull motif that serves to tell the time, the SOONOW Drop One also offers a comment on the flowing and passing of time.Limited to just five pieces, the SOONOW's name is a portmanteau of the words soon and now, a reminder that the past becomes the present quicker than we realize. This message is amp...