How Advertising on TikTok Differs from Instagram and YouTube

Earlier this month, music-centric social media platform TikTok reached the 1.5 billion download mark. But while advertising on other established platforms like Instagram and YouTube has guidelines and prescribed formats, TikTok is still figuring out how to regulate money passing through its platform, and for brands, the best advertising methods to employ. Alessandro Bogliari, CEO of The Influencer Marketing Factory, recently described the current TikTok advertising landscape as "the wild west" w...