U.S. Ad Spending Will Rise 6% In 2019 On Political Surge, But TV Is "Soft," Report Finds

Aided by spending on the 2020 presidential election, total spending on advertising in the U.S. is expected to rise 6.2% in 2019, according to the latest prediction from major ad agency GroupM. Even after the wave of political spending peaks, 2020 is expected to see growth of 4%, the agency predicts in a report it […]