both Opens a Flagship Store in Tokyo

Three years after its initial launch, Parisian footwear brand both has opened a flagship store in Tokyo. both has gained a reputation for its innovative use of rubber since it started out in 2016, and the brand's new Japanese store aims to capture that spirit with its mix of unconventional materials."The store merges sleek industrial elements with raw construction materials used in an unconventional way. This contrast of polished and rough reflects the both values and the playful experimentation...