GIPHY Launches New Video Platform for GIFs With Sound

GIPHY has launched a new GIPHY Video platform that adds sound to its library of animated GIFs and stickers. Currently, the platform will only host short-form video content from media partners like Universal Pictures, Geffen Records, and BBC America.Clips are capped at 30 seconds, however, GIPHY currently recommends creating 15-second clips to not lose people's attention spans. The move is to get folks interested in upcoming movies and a way for GIPHY to earn revenue. The success of GIPHY came at...