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A Look Back at Opening Ceremony's 20 Most Notable Collaborations Opening Ceremony was founded by California natives Carol Lim and Humberto Leon in 2002, with a goal to bring travel to the retail experience by stocking emerging designers from the U.S. and around the world. Its flagship location on Howard Street in New York City's SoHo neighborhood quickly became a mainstay amongst local cool kids and visitors seeking access to brands like Proenza Schouler, Rodarte, Alexander Wang and more. The retail staple soon expanded, opening a second NYC outpost, along wi...
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