Atari Announces Video Game-Themed Atari Hotels

Atari just announced its initiative to build hotels themed around the brand and its video games in several locations across the United States. Designed by GSD Group's Shelly Murphy and partner Napoleon Smith III, the first of these hotels to set up shop will be in Phoenix, AZ later this year. The locations will utilize virtual reality, augmented reality experiences, and venues at certain hotels to accommodate esports events.Other Atari Hotels are planned for Las Vegas, Denver, Chicago, Austin, S...