How to head off a Red Bull habit -- study

(Flinders University) Regular consumers of popular caffeinated energy drinks may need help kicking the habit. New research at Flinders University in Australia, published in the international journal PLOS One, put a form of cognitive incentive retraining -- a form of computer-based training aimed at reducing decision-making biases in purchasing energy drinks -- to the test on more than 200 regular consumers of energy drinks aged between 18 and 25.