Ad spending on toddler milks increased four-fold from 2006 to 2015

(UConn Rudd Center for Food Policy and Obesity) Formula companies quadrupled their advertising of toddler milk products over a ten- year period, contributing to a 2.6 times increase in the amount of toddler milk sold, according to a new paper published in Public Health Nutrition from researchers at the Rudd Center for Food Policy & Obesity at the University of Connecticut. This rapid increase in sales occurred despite recommendations from health and nutrition experts.