Amazon, Disney and Apple Top MLBM's Brand Intimacy Study

MBLM recently unveiled its Brand Intimacy 2020 Study, which reveals that many US consumers have formed the strongest emotional connections with Amazon, Disney and Apple compared to around 400 other major brands. Amazon came in at number one for the first time in MBLM's decade of producing the survey, while Disney and Apple closely followed in second and third place, respectively. 6,200 U.S. consumers were surveyed.MBLM defines brand intimacy as the emotional science that measures the bonds we fo...