Fishing Brand DAIWA Wades Into Fashion With PIER39 Sub-Label

DAIWA is a fishing company operated by Japanese sport giant Globeride, best known in the West for its popular spinning fishing rod reels, though it also produces a selection of gear including lures (approved by BAPE), rods and apparel. For Spring/Summer 2020, the garment arm of the company is expanding by way of a fashion-forward venture dubbed PIER39, imbuing cutting-edge outdoor gear with contemporary style.Military inspiration comes by way of repurposed silhouettes, including fishtail parkas ...