J.Cole and PUMA Announce Partnership With Short Film

J.Cole and PUMA have officially announced a partnership by way of a short film dubbed "The DREAMER." Conceptualized and co-directed by Cole himself, the film juxtaposes the journey of a basketball-obsessed child with the rapper's rise to the top -- concluding with a mixed montage of his memorable missed dunk from the 2019 NBA All-Star Game and him stuffing down a thunderous right-handed slam on a dimly-lit court.This follows closely after the unveiling of PUMA's new Sky Dreamer silhouette, a hig...