Behind the HYPE: How Helvetica Became a Branding Mainstay

What do Off-White, Knoll and NASA have in common? Besides being leaders in their respective fields, all of these companies are known for using the world's most popular font. Helvetica, originally named Die Neue Haas Grotesk, dates back to the 1950s when it was designed to be a neutral typeface with no particular meaning. Today, Helvetica has become the Kleenex of sans-serif fonts, ubiquitous for its legibility and minimal aesthetic. Over the past few years in particular, Helvetica has exploded o...