All-Star Game Viewership Up 8% Versus Last Season

The NBA experimented with a new format for the All-Star Game this season which initially confused some but ultimately intrigued enough people to check out the changes for themselves. While the on-court product made for one of the most competitive exhibition games the league has seen in years, the changes also made a tangible impact […] The post All-Star Game Viewership Up 8% Versus Last Season appeared first on SLAM.