Morgan Stanley is reshaping its business with the $13 billion acquisition of E*Trade. But the next generation of E*Trades have already scaled up a big user base through app stores, and may soon be attractive M&A targets, too.
Morgan Stanley is reshaping its business with the $13 billion acquisition of E*Trade. But the next generation of E*Trades have already scaled up a big user base through app stores, and may soon be attractive M&A targets, too.
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