Perfume Re-creation Rebranding Part 3: The Case of Goutal Paris

Rebranding is a process which we often stumble upon when a fragrance line reimagines itself. Different elements highlighted, a new presentation, a novel design, maybe even a marketing repositioning reflected in price, distribution, and placement. Let's face it: It's important to acknowledge that which does not adapt, ultimately dies. It's the law of evolution and it applies to perfumery and the ...