12 years after hitting the scene, and 3 years after rebranding to Polaroid Originals, The Impossible Project has completed its metamorphosis. As of today, Polaroid Originals is reclaiming the original “Polaroid” name, and celebrating this milestone with a new camera: the Polaroid Now. The Polaroid brand’s merger with Impossible Project started in 2017, when the […]
Polaroid Originals Reclaims 'Polaroid' Name, Unveils Polaroid Now Camera
PetaPixel - 26 Mar 2020 15:01
12 years after hitting the scene, and 3 years after rebranding to Polaroid Originals, The Impossible Project has completed its metamorphosis. As of today, Polaroid Originals is reclaiming the original “Polaroid” name, and celebrating this milestone with a new camera: the Polaroid Now. The Polaroid brand’s merger with Impossible Project started in 2017, when the […]
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