The New Normal: A Discount Mindset Will Deepen Its Grip on Consumers

As a decade-long build-up of bargain shopping culture is exacerbated by a rise in anti-consumerism, a glut in inventory and cash-strapped consumers looking to trade down or turn to off-price channels, brands must find inventive ways to reestablish value, says The Business of Fashion and McKinsey's Coronavirus Update to The State of Fashion 2020.