NBCUniversal CEO Jeff Shell didn't exactly walk back his comments about using an OnDemand or a direct to consumer model to release movies, but he did clarify them and begin the process of extending an olive branch to the theater chains.
NBCUniversal CEO Jeff Shell didn't exactly walk back his comments about using an OnDemand or a direct to consumer model to release movies, but he did clarify them and begin the process of extending an olive branch to the theater chains.