Hypebeast -
21 May 2020 19:32

Samantha Jo Alonso, known as Sammy Jo by friends and colleagues, is quite the creative entrepreneur. Most notably, since 2005, she's co-owned and co-operated Fruition, a premier retail destination and clothing brand based in Las Vegas. She also launched a stationary, home goods company, xo,sammyjo, in addition to running, literally, a non-profit, Mission I'mPOSSIBLE, which promotes wellness and community through exercise and sport.Her latest venture, aptly named Sock Sammy Jo, was, as she puts i...
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