HBO Go Shuttered, HBO Now Renamed in 'Significant' Brand Overhaul in Wake of HBO Max Launch

In an effort to address brand confusion triggered by the arrival of HBO Max, WarnerMedia is shuttering HBO Go and rebranding HBO Now (as simply HBO). In a statement, WarnerMedia says, “Now that HBO Max has launched and is widely distributed, we… will be sunsetting our HBO GO service in the U.S. We intend to […]