UFC Announces Venum as New Exclusive Outfitting Partner

Days ahead of UFC 251 at Fight Island on Yas Island in Abu Dhabi, the world's premier mixed martial arts organization has announced Venum as its new exclusive outfitting partner. The deal will officially begin in 2021, marking the upcoming end of the UFC's six-year, $70 million USD deal with Reebok come March 2021. The new exclusive outfitting partnership was brokered by IMG's licensing business, which exclusively represents UFC.It is interesting to note that the Reebok, the current outfitting a...