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What Does it Mean for Fashion to Be Aspirational in 2020? When Guccio Gucci launched the Gucci brand in Florence in 1921, he likely didn't expect his company would one day need to speak to a grassroots movement fighting for the civil rights of Black Americans. The brand was born out of Tuscany's leather manufacturing heritage; it only expanded outside of Italy some 30 years later and delved into ready-to-wear over 20 years after that. Gucci himself passed away just 15 days after the brand opened its first New York City store in 1953. That today his lab...
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