What Was Sexy? Jovan Musk for Men!

In 1969, American entrepreneur Bernard Mitchell decided to start a new perfume business in Chicago. Not in Paris or Grasse, or even New York. Five years later, the sales of his company Jovan Inc were estimated at $ 30 million. He started with Mink Pearls Jovan bath oil, with floral scented mink oil captured inside golden pearls. Then, building his distribution, the company released each addition...