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Adobe reveals how its CAI digital content attribution system will work During its Adobe MAX 2019 event, Adobe announced its Content Authenticity Initiative (CAI), the first mission of which is to develop a new standard for content attribution. 'We will provide a layer of robust, tamper-evident attribution and history data built upon XMP, Schema.org and other metadata standards that goes far beyond common uses today,' the company explains in a new white paper about the initiative. The idea behind Adobe's CAI is that there's no single, simple, and permanent way to at...
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