Hypebeast -
6 Aug 2020 18:04
For the Spring/Summer 2021 season, Noon Goons is capturing the diverse Los Angeles landscape in one cohesive collection. From the sun-soaked beaches and palm-filled skylines to the the grit of Downtown's concrete jungle, the collection explores SoCal surf, hip hop and punk aesthetics -- all of which are found at the heart of the brand. In addition to designing the collection, founder Kurt Narmore produced, styled and shot the lookbook -- which features a Newport Beach local whom Kurt found while...
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