MCM Enters a New Dimension With "HYPERTECHNOREALITY"

MCM often takes a lighthearted tact for its seasonal campaigns and Fall/Winter 2020 is no less whimsical. However, the new imagery also offers the wistful idea of a different reality, one where people are free to travel through their screens into a new world.Starring artist Pricela, skater Yannic, actor Aaron and writer Céline, the "HYPERTECHNOREALITY" imagery replaces the digital avatars seen in some recent fashion campaigns with real people, placing them in otherworldly scenarios that stradd...