Madewell's Head Designer Talks Trends, Comfortable Jeans, and How She Shot the Brand's Fall Lookbook From Her Own Home

In the age of Zoom shoots and virtual runway shows, it's become the norm to get creative with fashion from home. That's exactly what Madewell did for its fall 2020 lookbook, enlisting head designer Joyce Lee to stage a shoot straight from the comfort of her own NYC home. The resulting images are right on brand for a retailer that's trend-aware, but never fashion-forward. The clothes and the photos speak to wearability - the pieces we're gravitating towards now more than ever - and spotlights the...