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With the help of new artificial intelligence technology, Spotify is providing fans with a highly-personalized way to experience The Weeknd's critically acclaimed After Hours album. The microsite experience features a life-like version of The Weeknd, who will have a one-on-one chat with fans. Upon entering the site, The Weeknd's alter ego will appear on the screen. He'll start out by addressing each fan by name, and, based on listening data, share how they've streamed his music over the years. Th...
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