For Telfar, Value Without Scarcity Is the Real Holy Grail

There's a level of coolness that comes with wearing a pair of shoes or a bag that no one else has -- or more precisely, that no one else could get their hands on. It's a tried and true formula for streetwear brands after all: release just the right amount of product to just the right crowd to stir demand while cutting supply short to maintain a level of exclusivity. Luxury fashion brands have long since used the same playbook to stir demand -- albeit by strangling access by way of price instead ...