Will COVID-19 Kill the Drop Model Forever?

Until the coronavirus pandemic spread across the globe, it seemed as though drop models were becoming the de facto operating model for the fashion industry. Brands and retailers ranging from Burberry to Farfetch and even the luxury car industry were pivoting to releasing regular bursts of one-off products in place of seasonal collections. But the past few months changed everything: from digital fashion weeks to brands going entirely out of business, COVID-19 and its related lockdown measures hav...