Who Is the Louis Vuitton Skate Shoe For?

Face it: skateboarding is fully mainstream and has been so for decades. Once a joyful expression of youthful rebellion, the irreverent domain of rebels, punks and outcasts, it's become a mainstream cash cow in 2020. Boarders like Nyjah Huston and Tyshawn Jones are household names, and thousands tune into globally-televised contests like the X Games and SLS. Skate lingo, style and attitude has been co-opted by designers and marketers from Supreme x Louis Vuitton to Pac Sun. Skateboarding was even...