Behind the HYPE: ACRONYM's Endless Search for Technical Innovation

Founded by Errolson Hugh and Michaela Sachenbacher, ACRONYM reimagines sports and utility garments with futuristic flair -- an M.O. which has captured the attention of not only John Mayer and Travis Scott, but also brands like Stone Island and Nike ACG, which have tapped Hugh for creative consultation.But despite the brand's high-profile cosigns, the ACRONYM name still holds water with its cult tech-wear following, who count Hugh and Sachenbacher as guiding inspirations. After over 20 years in b...