Behind the HYPE: How Paris Saint-Germain Became Fashion's Favorite Football Club

The ties between football and fashion have always been strong, though more as a contrarian anti-fashion expression than "Fashion-with-a-capital-F." Starting in the late '70s, U.K. football fans began to define their own sub-genre of style with the emergence of "terrace culture," so named for the infamously rowdy standing-only section in football stadiums. This precursor to modern streetwear was marked by necessity-driven style -- beat-up sneakers, tracksuits, and, of course, plenty of team merch...