Sapporo Brings Together Talent From East and West for Unexpected Music Collabs.

Sapporo Premium Beer is paying homage to its roots with a new music program called Sapporo DUOS. The brand's heritage lies in both Japan and Bavaria, where its first Master Brewer, Seibei Nagawa, learned the art of beer-making in 1876. To celebrate this mashup of Eastern and Western influences, DUOS brings together music artists from Japan and Canada to create a series of unexpected, yet harmonious, collaborations.DUOS was born from the idea that beer and music have something in common: They bot...