Playboi Carti Attempts to Chant "Givenchy" in Matthew M. Williams' Debut Campaign

Matthew M. Williams' October 4 Givenchy debut draws ever nearer and to stir up hype, the luxury house has begun issuing a teaser campaign that hints at the vision Williams' has for the revamped Givenchy. A short video and accompanying imagery were overseen by SHOWstudio founder Nick Knight, with the former given special weight by Williams' close friend, Playboi Carti, who playfully offers a variety of new Givenchy pronunciations."It was just so fun to hear [Carti] say the brand's name over and o...