Quarantine Is the Perfect Chance to Reach the Elusive Male Beauty Consumer

What do men want when it comes to grooming products? What everyone else wants -- products that speak to them and their needs in an authentic, reputable way. "Most guys, really what I found is that they're looking for a brand that speaks to them," said Patrick Boateng II, founder of Ceylon, a skincare brand created for men of color. "They're looking for themselves in the brand."The secret is there is no secret: men and women are largely drawn to beauty products for the same reasons. A recent surv...