What Boldy James' Success Can Tell Us About Hip-Hop Listeners in 2020

Boldy James is not just your favorite rapper's favorite rapper. At 38 years old, the musician, born James Clay Jones III, is at the forefront of a larger movement modernizing minimal, narrative-driven hip-hop. The "gritty and raw" instrumentation paired with '90s nostalgia has always been bubbling beneath the surface, there to find for listeners operating under the if you know, you know willingness to dig deeper. And that's where they'd find Boldy James, whose sound is rooted in the self-reflect...