Filson's Smokey Bear Hoodie Looks to Its American Heritage

Filson has looked to its American heritage for inspiration behind a brand new piece this season: Smokey Bear hoodie.The hoodie features a large print of "Smokey Bear" emblazoned at the back, a U.S. Forest Service emblem that first appeared in the Wildfire Prevention Campaign of 1944, later reappearing in 1976. Set against thick black 15.3 oz cotton, the print features a retro-style illustration of a bear wearing a yellow mountain ranger's hat with the word "Smokey" emboldened across the front. "...